Home Features Post Kulture x DJ Target Grime Kids
1

Post Kulture x DJ Target Grime Kids

Post Kulture x DJ Target Grime Kids
1

Post Kulture x DJ Target Grime Kids


Post Kulture x DJ Target Grime Kids

Ghetts pays tribute to Grime’s ethos with his collector’s hoodie design for the launch of DJ Target’s new online series ‘Grime Kids’

In Post Kulture’s latest show, DJ Target and Ghetts discuss how they both started out to make their voices heard.

 

London, May 20th – After documenting Grime’s legacy in his bestseller Grime Kids, DJ Target & Post Kulture are launching a 10-part online series, in which Target sits down one-on-one with Grime’s founding fathers, as well as artists from the new generation. This pilot features the legendary Ghetts – a man whose motivation comes from being unheard. Alongside the episode, Ghetts releases a Post Kulture exclusive collector’s hoodie.

With his book Grime Kids, DJ Target takes us back to the early days of Grime. In his opening statement, Target explains what drove the genre and its early MCs.

“A voice emerged from the youth, with an urgency that demanded to be heard.
A voice of our own.”

Trailer: https://www.youtube.com/watch?v=emzBaUm9UFQ

Off the back of the book, Post Kulture is shooting a 10 part series with DJ Target featuring some of the genre’s most important and influential artists. For every episode, each guest designs a collector’s piece that represents a part of Grime’s legacy.

 

For the design from the first guest, the legendary Ghetts, we need to go all the way back to the days when and, more importantly, why he started rapping.

“A lot of times, as a youngster, you feel that your voice is not heard.
Grime gave us freedom of speech.“

 

Target goes on to state that the design’s message is the very reason that drove Grime to what it is today.

“It represents the wider scale of what this is all about.
It is why we are in it and why we’re doing this.”

With ‘freedom of speech’ at its core, Ghetts’ design goes beyond just strong aesthetics. It’s not just a hoodie, it’s a call to action to exercise your right to freedom of speech to its full extend – a call to action to be heard. The collector’s hoodie will only be available exclusively on Post Kulture for a limited time.

Watch the full pilot of Grime Kids, The Series on Post Kulture.

If you haven’t read the book yet, make sure you pick up a copy of the freshly released Grime Kids paperback edition.

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