Not3s and comedian Michael Dapaah (aka Big Shaq) have teamed up with Lynx and Ditch the Label to create a hard-hitting piece of video content as part of the new ‘Ditch Labels, Ditch Bullying’ campaign. The videos reveal how the guys have responded to adversity in their careers, being called ‘Overrated’ and ‘Trash’ respectively.
Recent research from LYNX’s partners, Ditch the Label and Promundo, discovered that harmful masculine labels have a direct connection with bullying and a negative impact on how young people express themselves. In the UK, nearly a quarter (22%) of young adults have been the subject of bullying, with over half (57%) believing they were bullied due to their appearance and 40%, due to their interests or hobbies*. In the US, 50% of guys often think about changing their appearance to avoid bullying, 1 in 3 guys admit to bullying their peers, and 3 in 4 have been the victims of those bullies themselves**.